CTR Calculator
Calculate your click-through rate (CTR) — the percentage of people who clicked your ad or link after seeing it.
How to use the CTR Calculator
Enter the number of clicks your ad or link received.
Enter the number of impressions (times it was shown).
The calculator instantly shows your click-through rate as a percentage.
CTR Formula
CTR (%) = (Clicks ÷ Impressions) × 100Example
- 1.Clicks: 250
- 2.Impressions: 10,000
- 3.CTR = (250 ÷ 10,000) × 100 = 2.5%
Frequently Asked Questions
Frequently asked questions about the CTR Calculator
What is a good CTR?+
Average CTR varies by channel and industry — search ads often average 2–5%, while display ads are typically well under 1%. Compare your CTR against benchmarks for your specific platform.
Why is my CTR important?+
CTR indicates how relevant and compelling your ad or headline is to the audience seeing it. It also directly affects cost-per-click on platforms like Google Ads, where higher CTR often lowers your CPC.
Does a high CTR always mean a good ad?+
Not on its own. A high CTR with a low conversion rate can mean the ad is misleading or attracting the wrong audience. Always check CTR alongside conversion rate.