Markup Calculator
Calculate the selling price and resulting profit margin when you apply a markup percentage on top of your cost.
How to use the Markup Calculator
Enter your cost price (what the item costs you).
Enter the markup percentage you want to apply.
The calculator shows the markup amount, final selling price, and the resulting profit margin percentage.
Markup Formula
Selling Price = Cost × (1 + Markup % ÷ 100)Example
- 1.Cost: $40
- 2.Markup: 50%
- 3.Markup amount = $40 × 0.50 = $20
- 4.Selling price = $40 + $20 = $60
- 5.Resulting margin = $20 ÷ $60 × 100 = 33.3%
Frequently Asked Questions
Frequently asked questions about the Markup Calculator
Why is my margin percentage lower than my markup percentage?+
Markup is calculated on cost, while margin is calculated on selling price — and selling price is always higher than cost. A 50% markup always produces a margin lower than 50%.
How do I hit a specific target margin?+
Use our Profit Margin Calculator to work backward from your target margin, or use the relationship: Markup % = Margin % ÷ (1 − Margin %).
What markup percentage is normal for retail?+
It varies by product category, but common retail markups range from 30% to 100%+. Perishables and low-margin goods sit at the lower end; specialty and low-volume goods sit higher.